Your next client is an algorithm: Welcome to marketing for artificial intelligence agents
Imagine you plan your vacation. Instead of spending clocks, comparing flights, reading reviews or travel blogs, you just inform your agent of artificial intelligence: “I want a relaxing trip to the beach, with good weather, delicious food and without many tourists.”A virtual agent filtered thousands of options in seconds, select the best, reserve a hotel, offers restaurants based on your preferences and even adds personalized recommendations based on your previous trips.
I’m not talking about the future, even a brief opportunity. This is the present.
But what is an agent of AI (Agent AI)? They are artificial intelligence systems and models with autonomy, capable of making complex decisions for their users; In addition, they include the purpose or vision of the user and the context of the problem that is trying to solve. Unlike Generative AI as ChatGPTThey are focused on making decisions instead of creating content and set to optimize specific goals.
These intellectual systems show that more and more consumers cease to be direct main characters of the purchase process and delegate this task for artificial intelligence agents. In fact, the statistical examination of 2024 shows that 40% of consumers around the world have already used AI tools to plan their trips. The trend is clear: we not only trust the cars, but also make decisions for the purchase for us.
This radical change is disputed of digital marketing rules. The fact that previously was a battle to attract a person’s attention – influence with a good design, exciting history or convinced with an irresistible proposal – is now a career to please the autonomous algorithm, trained to make optimal decisions in milliseconds.
If we wrote for people before, today we also wrote for agents, changing how marketing is used, and also thought.
Strategies to convince the algorithm
AI agents not only They recommendAlso They decideThe field, unlike the traditional search engine, which gives you a list of results, these agents evaluate the context, behavior history, price, availability and reputation … and then act.
The Capgemini report shows that 58% of consumers have already replaced traditional search engines for artificial intelligence tools to produce products or services. That is, more and more people ask AI “What suits me?”, And they trust their criteria.
How to compete in this environment? Here are some key strategies:
- Train your data. Make sure that the information of your products or services is structured, updated and easily available so that it can be read and interpreted by artificial intelligence agents.
- Creating reliable and well -definite content. Algorithms determine the priorities of proven sources. Investing in the initial content using solid data and clear links can increase the probability of choice.
- Build digital authority. Online reputation not only for people; Agents also reflected on qualifications, references and Reverse links During the decision.
- Design of experience after introduction. As soon as the agent chooses you, the user must have a positive experience that enhances his preferences. Thus, the agent will remember this option the next time.
From the conviction of a person to the confidence of programming
He Digital marketing This is not only emotions, but algorithmic accuracy. This is not enough to like: you must be chosen For artificial intelligence, which compares, filters, priorities and buy for us.
The task is doubled. On the one hand, we cannot stop talking to people: the brand continues to need the goals, voice, empathy. But at the same time, we must make sure that this voice is also understandable, useful and relevant for new consumption intermediaries: AI agents.
Just as the SEO changed the way we wrote in the Google era, the AI agents override how we should create a digital presence in the agricultural era. Adaptation is not mandatory. Your next client does not read, and does not feel, do not orientate … but decides.
And he is already listening.
