Experience marketing never had such a large amount of boom, and now this is due to the need to strengthen their relations with more informed and impatient consumers in order to live unique moments. And in order to achieve this goal, it is necessary to have support, creativity and solution of a partner who can understand, decide and act depending on the needs of customers. In this sense, Adspace MkT is precisely because thanks to his experience and response contributed to the success of the latest network made by Wobi (World Business Forum) on April 3 last April on the Mexican Stock Exchange (BMV), aimed at customers of its membership.
All with the same supplier
Rebeck Canyon, Deputy General Director of Adspace MKT, shared in an interview with details about the event and how their own infrastructure has satisfactorily affects the projects that they created with their customers. “With 30 -year -olds in the market, we specialize in the development of experience using integrated solutions and the production of a house, which facilitated control and management, from beginning to end, all stages included in each project. Thanks to our design seminars, carpenters, blacksmiths and digital printing in BMV. ”
He said that since they received a brief presentation of the client, they focused on understanding the goals of the brand, as well as on experience. Subsequently, they directed their attention and resources to the development of the concept, the design and visualization of each element, and then create it, the stage at which the client can see the direct in his seminar, then assembly and execution on the day of the event. “The fact that Adspace was part of the public about various Wobi events helped us deeply understand their needs, social and business goals. And that we participate in the search and selection of places of places, we also added points with the brand, because knowing in advance that the spatial conditions allow us to have a view of how it is planned to engage in, determine its viability and definition, which is the adaptations to the client.
Get more in scout work, the general deputy director of Adspace MKT commented that after the BMV selection was made and approved, renders can be created to the extent that all actions and planned spaces will look. Since they were accepted, they presented the budget necessary to prepare all the experience, as well as a minute per minute during the performance of the event.
Being a Wobi global company, performing the necessary Global leadership principles, is not a simple problem. Nevertheless, for Adspace MKT, more than restrictions, he presented a creative opportunity to offer specific actions and adapt his strategy, without the brand does not lose relevance among its consumers. “As partners, we constantly challenge ourselves to overcome the previous one, and offer much more shocking ideas and executions with outstanding results. Understanding the dynamics of Wobi made us propose to cooperate in a much more accurate way and with comprehensive strategies that meet not only national standards, but also with the leaders and approvals that come from their departments in Europe.
Trust, the necessary element between Adspace and its clients
For the Rebec Canyon, the establishment of relations between people, more than commercial, is something, which has contributed to the success and consolidation of the agency for 30 years. “This is not just a relationship with a transaction or a client supplier. Conversations with Wobi Mexico and Global are given between people who seek to offer unsurpassed experiences for other people, their audience. With us, they not only have an ally, but also a partner with effective solutions created by people, and are aimed at people. This gave us special proximity and confidence with each client, which, in turn, in turn, he, in turn, in turn, he, in turn, leads them in connection with people.
And exactly the fact that confidence, sympathy, a complete understanding of customer needs and their ability to solve inclusive, such as Adspace MKT, was supported by more than three decades in a more competitive market.
