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The brand is currently present in 28 states of Mexico and will arrive in Europe and the United States
Night well potatoes, a little bones, onion rings or cheese fingers? Your alternative Monkey dadThe Mexican brand, which in just six years fell in love with millions of consumers in Mexico. With a concept that combines taste, experience and a destructive approach, today it has 180 branches in 28 states of the country, or in the format of a truck with food, and in rooms in shopping centers. In addition, he is preparing to close 2025 with at least 70 new discoveries and takes his first steps to the United States, Europe and Central America.
Its story began in 2019, in a modest local level in Monterrere, Nuevo Leon, where a small trailer in the garage of the place was the first point of sale. The goal was simple: to share good food and unforgettable moments among friends. Today this vision is still not damaged, although now with a much more reliable infrastructure. “We grew up thanks to the quality of our products, a genuine offer and experience, which goes beyond the simple act of food. We are proud that both the creation of a brand and its growth occurred without foreign capital, only with family investments, ”explains Ivan Amador, monkey marketing head.
Marketing
Height Monkey dad This would not be the same without the same bold marketing strategy as its menu. From the very beginning, social networks played a key role to become famous, but far from being there, today the brand is committed to a mixture of a line, which includes activation, sponsorship and presence from the house.
“We have reached up to 53 million unique users per month on social networks. It was important to position yourself, but also in order to keep us in the know and close to our audience, ”says the head of the marketing department.
Part of the secret is to understand that they are selling only food, but full experience: from the design of the sale point to interaction on digital platforms.
A great example of this was what happened last Saturday, April 12, during the regional classics between Tigers and Monterrere. The Pas Monkey, the official sponsor of the university club, conducted an activation that surprised all visitors.
“This game is a tradition in Monterrere, just as we are already for many fans, families and students. That is why we wanted to do something else, ”says Ivan Amador.
The campaign began a few days before advertising on digital screens distributed by the city, social networks and pop materials at the sale points. But the peak came during the event when the airship sank to the stadium to show the fan, whose story was told as part of this narrative about the emotional connection with the audience.
“Since January, we have planned this activation. We wanted her to feel close, shocking and very ours. And we believe that we managed to communicate with people with a memorable way, ”he says.
In addition to the menu and marketing strategies, Monkey dad He created a community that appreciates both food and experience. The transition to one of your points of sale is also good to spend time, laugh, share, live for a moment with your own taste and style. With new branches on the way, a solid national presence and plan to cross the boundaries, Monkey dad It goes to everything.
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